![]() The School seeks to provide the learning techniques, ambience and environment which would encourage students to think out-ofthe- box and assume leadership in their work life. The mission of IBS Mumbai is to emerge as a thought leader with a global perspective and social sensitivity, by providing relevant and rigorous management education to its students, and by establishing a close link with the corporate world. The story of IBS Mumbai and its steady growth over the years is seeded in its commitment to its vision and mission, and the steadfast harnessing of its rich physical and human resources towards making this vision a reality. Prestigious rankings of B-schools have placed IBS Mumbai among the top 25 in the national list of B-schools and among the top 5 B-schools in Mumbai. This is well reflected not only in the number of students who join IBS every year, but also in the quality of recruiters offering careers. She has authored and presented several papers at national and international conferences, conducted consumer research and also trained marketing professionals in Sales and Brand Management, along with other consulting assignments.ĭirector, IBS Business School, Mumbai has emerged as a preferred destination for those aspiring for management education and recruiters in search of high quality potential managers. She is the recipient of many prestigious awards such as The Best Management Faculty Award by Bombay Management Association, Dewang Mehta Award for Best teacher in Marketing Management, Star News Award for Best Professor teaching Advertising Management, Best Faculty Award for her contribution to Institutional Development at IBS Mumbai. She has over 16 years of experience in the FMCG Sector and over 24 years in academics as a visiting and fulltime faculty in Marketing Management. She holds dual Post Graduate degrees in Masters of Science from Gujarat University and Masters in Marketing Management from Narsee Monjee Institute of Management Studies affiliated to University of Mumbai. She acquired her Ph.D in Advertising and Consumer Behavior from SNDT University, Mumbai. Pritee is the Director & Campus Head of IBS Mumbai.
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